With hot and cold temperatures varying all over the world, Twitter might just be your right guide telling you what to do to beat the heat. We expect to see more promoted posts on Twitter in relation to your weather forecast.
Running out of sweaters due to your freezing weather? No problem! Twitter ads can now link you to the closest café serving you a hot cup of Hot Chocolate.
Based on factors including temperature, humidity, wind, rain and dew point advertisers will be able to send related promoted ads as tweets across the Twitter subscribers based on their personal information including location, interests, keywords, and mobile devices that they use. (As stated by the Weather Company)
“Marketers have a search strategy and a social strategy,’’ Curt Hecht, the Weather Company’s chief global revenue officer, said in the statement. “Marketers also need a weather strategy.”
The Weather Company, which is owned by Comcast’s NBC Universal and private equity giants Blackstone Group and Bain Capital, has been expanding its business beyond its cable network. All for a positive reason, as evidenced by the latest blackout on DirecTV during a fee dispute. The company first began working with Twitter on advertising initiatives in April 2013 with ‘Amplify’ platform, which lets media brands and their advertising partners promote TV clips on Twitter. In 2012, the company began allowing people to share/send severe weather alerts to their connections through Facebook.
The Weather Company states that it is the first media corporation to use Twitter’s advertising API (Application Programming Interface). The API system will allow the Weather Company to automatically buy ads across Twitter and gain access to the users’ information. Sales teams from the Weather Company and Twitter will pitch the opportunity to advertisers at launch, as reported by Wall Street Journal.
As of now, no launch date is available for the service.
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